Screamstation

+ Innovative Communication In The Age Of Noise +
^ Content Strategy And Production ^

Story

There is a great story buried in noise. The story that matters. Your story

Everybody wants to be taken somewhere. The enemy is noise. We help our partners to communicate clearly, communicate the purpose and not to contribute to clutter. A good story makes music out of noise. You are here.

Screamstation is an innovative branding practice led by Zel Vukicevic (BA Economics, MA English and Media) – award winning content producer, digital marketing strategist and researcher and with 20 years’ experience working in private and public sector.

Creative

The primary desire of every person is to experience a deep sense of meaning. You don't get there by being dull.

Creative branding starts with creative thinking. Do you want to repeat what everyone else is doing or you want to take them on a journey?

Being creative is not just about clarifying your message. It is about how this message is conveyed to your audience. Why your customers, partners, collaborators need you in their life is explained through your content as well as your form. The new economy is emotionally charged.

Strategy

"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."
- Sun Tzu

You heard the old saying: " Jack of all trades, master of none?" What about

"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times"?
- Bruce Lee
Focus on what matters. Think with binoculars. Do not try to catch all the fishes. The specialists vs the generalist. The experts vs the amateurs. Pick your tribe.

When the first paragraph is properly understood a succesful strategy can be defined and structured. Long-term thinking is your ally. That is how you can reinforce your positioning, separate yourself from competition in the market and grow.

Branding

An old monk once said: Branding comes within.
One can add: you cannot brand the empty shell

Branding is about attachment. Attachment can happen in an instant, but is nurtured over a long period of time. It takes more than strategy to build a brand. It takes strategy and creativity combined.

KEYWORDS:
  • Clarity and Authenticity
  • Presence and Consistency
  • Commitment and Engagement
  • Differentiation and Relevance

Understand who you are, conceptualise it in a creative sense and add features that matter. Good brand = charisma

Contact

Please use this form or send the direct email to info@screamstation.com

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